Your memories stay yours. Just like your own thoughts.Your memories stay yours.
Just like your own thoughts.
You decide what to keep and who to share it with.
Your memories
make you who you are.
Keeping them private is a human right.
Privacy is where we begin.Privacy is where
we begin.
And it starts with respect. For you and people you meet with.
And it starts with respect.
For you and people you meet with.
Your memories stay yours. Just like your own thoughts.Your memories stay yours.
It works for you.
No one else.It works for you.
No one else.
Not for us. Not for advertisers. Not for anyone you haven’t chosen.
Designed with respect for others in mind.Designed with respect for others in mind.
A device you wear goes where you go. So we design for the people you meet with too.
Their privacy matters, too.Their privacy matters, too.
Remembering a moment should respect everyone in it.
Every conversation is an act of trust.
We intend to keep it.Every conversation is an act of trust. We intend to keep it.
01 / Light off: only you
In the default mode, other people’s speech is filtered out and discarded on your phone.
02 / Light on: they join in.
Ask for consent, then press the button to record the meeting. The light turns on, and you can share the notes afterward.
In many jurisdictions, recording others requires explicit consent. The indicator light provides visible notice, but it does not replace consent. Please ensure you comply with local laws and always ask first.
What Areta hears and senses.What Areta hears
and sees.
Words, not recordings.
Audio becomes text, then it’s gone. Raw audio is never kept.
The scene, not the faces.
A semantic processing camera, made to understand where you are, not who is there.
Only when it’s needed.
The semantic processing camera turns on only when the moment calls for it.
You decide what’s kept.
And what’s not.You decide what’s kept. And what’s not.
Off the record.
Tell Areta what not to remember, and it won’t.
Pause, with a press.
A physical button stops recording, anytime.
Delete means delete.
Remove any memory, anytime. Delete your account, and everything goes with it, right away.
Privacy isn’t added later.
It’s designed in.Privacy isn’t added later. It’s designed in.
Processed close to you. Shared only with your permission.
On Areta
Areta records only when it detects a voice. Audio is encrypted, sent to your phone for processing, and deleted from the device.
On your phone
Your phone removes other voices in the default mode. Symantic processing blurs faces, and sensitive details are stripped away. What you haven't allowed never leaves.
In the cloud
All information is encrypted in transit and at rest. Our AI processing providers do not retain your memory content or use it to train models.
Some things we will never do.Some things we will never do.
We will never sell your memories.
Not to advertisers. Not to anyone.
We will never use them for ads.
You are not inventory.
We will never train AI on your memories.
Not us. Not our partners.
We will never look.
No one can see your memories. Not engineers,
not leadership, no one.
We will never keep your recordings.
Once understood, they’re gone.
Your memory travels
on your terms.Your memory travels on your terms.
Share only what you choose.
Bring your memory to other AI tools, and decide exactly which layers they can see.
Take it back, anytime.
Change your mind, and their access ends.
Your privacy questions, answered.
Will people know when I’m recording them?
Yes. Recording others turns on a light everyone can see. In many places, you also need their consent, so please ask first.
Can someone use Areta to record me secretly?
No. By default, Areta keeps only its wearer’s voice and removes everyone else’s. Recording others always turns the light on.
Does Areta keep audio recordings?
No. Audio is turned into text, then deleted. Raw audio is never kept.
What happens to images?
The camera only helps understand the scene. Faces are blurred on your phone, and images are deleted once understood. No photo is ever kept.
Where is my data stored?
On AWS, encrypted both in transit and at rest.
Can anyone at Areta see my memories?
No. No one at Areta can access your memories.
Can my employer see my memories?
No. Your memories are yours, even when you use Areta for work.
Do AI model providers keep my data?
No. The AI providers we work with keep nothing, and never train on your memories.
What if I lose my Areta?
Find it with Find My, or unpair it remotely. Its storage is encrypted, so no one who finds it can read what’s inside.
What happens when I delete my account?
All of your data is deleted, right away.